QUALIFICATIONS

  • Trusted Communications Leader: Accomplished at developing and implementing communications approaches and messaging to advance strategic goals. Skilled at advising and influencing multiple internal and external stakeholders as well as C Level executives. Demonstrated skill in exercising judgment and aligning the communication strategy with management and organizational priorities while serving diverse communities.  

  • Proactive and Reactive Problem Solver: Bias for action, collaboration, and getting results. Reputation for motivating, inspiring, and driving integration through interpersonal leadership and inclusivity resulting in high return on investment. Track record of overcoming challenging situations through constructive approaches and active partnership with all constituents.

  • Effective and Resilient Communicator: Known for ability to synthesize complex information and issues into an easily digested single narrative that is adaptable and persuasive. Passionate about working in a collaborative fashion to implement strategic solutions that promote equity and inclusion. Experienced at using a wide range of platforms to deliver content and reinforce messaging.

 

 

 

 

CAREER HIGHLIGHTS

 

  • Strategic planning and implementation experience in an agency and in-house for a corporate Fortune 50 B2B

  • Earned 320M+ impressions for one client and 62M for another

  • Used a combination of earned and owned media to recruit and hire 300+ employees in targeted skills

  • Experience in awards, ribbon cuttings, media events, and centennial celebrations

  • Gained international news with a standard airplane repair using an award-winning holistic campaign approach that included a combination of earned print, TV, and social media as well as owned internal and external channels

  • Champion of consumer, agency, and business-to-business PR and marketing; have led company-wide and external cross-functional teams to achieve measurable business results

  • Experience in public policy and public affairs, working with government PIOs and external partners

PROFESSIONAL HISTORY

Gonzaga University - May 2020 – Present

 

Course Designer | Adjunct Professor                                                                                               

Developed targeted graduate level course, titled PR for the Real World to be included in the School of Leadership Studies Master of Communication and Leadership program curriculum at Gonzaga. Developed and recorded all video lectures to be used for the duration of the course. Will teach the first class in January of 2020.  

 

Boeing - Mar. 2007 – July 2020                                                                                                                           

2019 - 2020 - Supply Chain Communications Lead                                             

Direct the development of external supplier webpages to align with business goals. Use an array of communication tools to develop opportunities in community media. Manage supply chain story development to increase activity and engagement by putting the people, rather than the business unit, forward.

  • Collaborated with team of 10 to assist with crisis communications and complex projects during emergency coverage.

  • Doubled the number of stories being produced, resulting in a few being shared by suppliers externally through Twitter.

  • Created new series called Unsung Heroes to highlight important people protecting Boeing’s 160K employees from COVID-19, as a key member of an elite 15-member team on the Digital Editorial Board overseeing COVID information.

  • Used various analytical tools to measure competitor and supplier mindshare and digital engagement.

2017-2019 - Workplace Safety Communications Lead

Delivered organizational leadership by driving the strategic workplace safety initiative that included creating and implementing effective communications and creative approaches to audience engagement for Go for Zero, Boeing’s companywide workplace safety efforts. Directed and actively mentored junior communicators.

  • Oversaw 2019 companywide Safety Promise with 99% completion, the highest ever achievement through focused, inclusive, global communications.

  • Championed the 2017/2018 Safety Promise with a 14-point increase in participation over 3 years and 85% positive response from employees.

  • Created the first external safety story for Boeing, using influencer marketing to amplify messaging  viewed by up to 100K.

  • Built highly productive relationship with the National Safety Council, leading NSC communications workgroup to improve industrial workplace safety communications effectiveness and benchmarks.

  • Managed event planning, communication and publicity for 15 major events with 500+ attendees for Go for Zero and EHS. , including the win of The Campbell Award, a major industry safety award, and the 5-year Anniversary of Go for Zero.

  • Won a PRSA Totem Award for “making safety fun.”

  • Launched interactive kiosks in five locations and collected 100 videos of people discussing safety with 83% reported that they found the conversation to be effective and 81% reported feeling motivated, safer, or inspired.

  • Created groundbreaking and effective National Disability Month campaigns using a new approach to social media resulting in all stories as Top 10 Read.

2014-2017 - Research & Technology Communications Specialist

Exclusive responsibility for Boeing Research & Technology (BR&T) Missouri and BR&T Alabama research centers, including executives and lab managers in each location. Supported additional domestic and international locations as needed. Managed all communications for each location, including creating narratives, press releases, briefings, and establishing external and internal awareness. Created and owned the communications effectiveness progress monitoring to assure growth. Addressed critical business process challenges with Director and Management teams.

  • Key member of team to create 50+ highly placed internal stories, 100 employee messages, and 100+ news releases.

  • Internal communications for Executives led to Top Quartile results – 85% employee engagement vs +/-70% for others.

  • Created and led companywide teams of up to 17 to tell holistic autonomy and analytics stories internally and externally.

  • Created and implemented education and awareness campaigns focused on artificial intelligence, cybersecurity, applied math, and other complex backend infrastructure items.

  • Managed several domestic and international media events including five ribbon cutting events in one year.

    • Hosted St. Louis research center ribbon-cutting cut with 3D printed scissors – pickup was 200% above KPIs and led to at least five TV and print media interviews.

    • Opening of the St. Charles Collaborative Autonomous Systems Laboratory – resulted in 20+ interviews and tours.

    • Virtual ribbon cutting for Applied Analytics in Alabama – pickup resulted in 17 stories in targeted media and recruitment of 300+ Engineers and highly-specialized tech employees.

  • Served on small team responsible for strategic planning and execution of all employee communications for the 2016 Boeing centennial.

  • Led the Boeing Room team of 16+ highlighting community historical treasures in the Museum of Flight.

 

EDUCATION and CERTIFICATION

 

  • M.A., Gonzaga University -  Communication and Leadership, Strategic and Organizational Communications concentration

  • Public Relations Society of America, Accredited in Public Relations (APR)

  • Certificate in Integrated Marketing Communications, University of Washington

  • B.A., Western Washington University - Creative Writing; Business minor

  • Communications Strategy

  • Brand Reputation

  • Storytelling

  • Employee Communications

  • Executive Messaging

  • Leadership & Coaching

  • Internal Communications

  • Content Development

  • Project Management

  • Digital Media Campaigns

  • Crisis/Issues Management

  • Persuasion & Critical Thinking